Obviously customer demands are changing in the clothing industry, who’s keeping up to date with the Millennials for transparency and eco friendly fashion. Not only that but what brands you’ve least expected are being forced to shift their approach to meet their new market demands and how?

According to the Pulse Fashion industry report 2018, 10% of the brands are still not involved in sustainability but for those who are, they show a stronger engagement with 66% of brands applying 5 sustainable initiatives (+11 points from 2017).

Fashion: The ‘buy local’ movement comes to fashion

Buying and making local is a big value of Hills & West and we love how the fashion community is appreciating this even more and how labels are now meeting the demands of customers on quality rather then quantity.

A further read we found on the power of sustainable fashion and how the fashion industry is adjusting and adapting to meet customer demands, learning how its not all about money anymore but the realisation of who’s willing to pay more for locally made produce and why. Also insightful to learn the further benefits of why domestically made clothes are more beneficial.

The North Face built a marketing campaign around its Backyard collection, featuring apparel made with fibres grown within 150 miles of its headquarters, which drew more social media attention than any other product the US company has ever sold.

“The farther you get from your manufacturing, the more room for error and the less room for collaboration,” says Wendt

Home: Recycled Timber Home

An inspiring story by an Australian artist who built his dreams and career into his own home, and of course the house was built from recycled timber. Have a peak though his gorgeous cottage and studio in Walkerville and feel as inspired as we are!

His art explores the concepts of home, memory, belonging and drift.  ‘Blurred images in my paintings evoke the transitory nature of personal experiences, the passage of time, and the ever-changing relationship to one’s past.,’ he explains. Photo – courtesy of the artist.

Inspiration: Art from nature’s beating heart

A beautiful read reminding us of why we do what we do and how hearing stories of like minded people motivate our work. Artist Catriona Pollard, who I actually know from my tech days, shares her refreshing story on her sustainable sculptures, reminding us that we are surrounded by beautiful nature, which we mistake as garbage.

“I develop works that offer glimpses of shapeshifting nature forms, form unnoticed branches, leaves and seedpods into stunning works that celebrate the abundance of nature.”

Home: Eco friendly homeware