Hills & West works with founders, creative businesses and purpose-led brands to define their positioning, narrative and creative direction.
We are less of a traditional design studio and more of a strategic creative partner — shaping how a business is felt, remembered and experienced.
We begin with a deep-dive conversation into your business, your audience and the gap between where your brand is now and where it needs to be. This stage uncovers what makes you genuinely distinctive — and what’s getting in the way of that coming through clearly.
We bring clarity to your positioning, sharpen your messaging and establish a tone of voice that feels authentically yours. You’ll leave this stage with a clear creative direction and a shared language for how your brand should look, sound and feel.
With the strategy in place, we curate and guide the right designers, developers and creatives to bring it to life. We act as your creative anchor — ensuring every touchpoint, from your website to your photography, feels cohesive and considered.
We work best with founders, creative businesses and brands that value:
From hospitality and interiors through to retail, lifestyle and founder-led businesses.
Having had the pleasure of knowing Aisha personally and collaborating with her professionally, I have witnessed her creative brilliance up close. Aisha brings an exceptional combination of creativity, strategic thinking and cross-disciplinary knowledge spanning branding, interiors, fashion, sustainability and customer experience. Throughout her career, Aisha has successfully managed major accounts, built impactful partnerships and launched creative ventures including Hills & West. Her ability to combine vision with execution, alongside her resilience and entrepreneurial mindset, makes her a powerful creative partner for businesses looking to build meaningful and distinctive brands.
Aisha is an absolute dream to work with! Her communication, collaboration and design expertise makes the entire process run very smoothly from start to finish. I have worked with Aisha on a number of occasions. Our brand was stocked at Australian Made Collections and I highly commend Aisha on her ability to understand our brand and merchandised our products to ensure all items were presented perfectly to the customers. The store was beautifully presented and the fit-out was thoughtfully designed for versatility and overall customer experience. Aisha also worked her magic on 2 pop-ups stores I ran in The Rocks, Sydney. Once a week we had Aisha to come in-store to assist with merchandising our 6-15 brands stocked in our stores. Her attention to detail and attention to our needs was seen throughout her styling and designs. I highly recommend Aisha and her services.
I've worked with Aisha on two projects now, and both times, she reminded me why great design starts long before anyone opens a website builder. Aisha is a visual director with years of experience across disciplines — interior design, fashion, branding and that breadth shows in everything she touches. As the web designer bringing her vision to life, I never had to guess. She knows exactly what she wants, communicates it clearly, and gives suggestions that actually make the work better. That kind of clarity is a gift. What sets her apart is her eye. She has this rare ability to make a brand feel distinct without feeling chaotic — elevated, intentional, and unmistakably itself. Whether it's a moodboard, a colour palette, or a brand identity, everything she hands over has been thought through. As co-founder of Atelier V & A, she brings that same standard to every project. If you're a founder who wants your brand to truly reflect the quality of what you offer, work with Aisha before you do anything else. She'll give your brand the direction it deserves.
If you're looking for a world class Strategic Marketing, Communications & Digital expert, look no further than Aisha Hillary-Morgan. Aisha has deep domain expertise and global experience which underpinned by her exceptional communication, stakeholder engagement, relationship management & execution skills, means that she delivers outstanding results.
Aisha has an innate understanding of retail visual merchandising which was evident throughout her time in the WeShow space. The store looked exceptional on day one and as she started to understand the way her customers responded to the product, she would adjust and create new experiences, gently guiding the viewer with the use of sophisticated display techniques. Aisha is always customer led and focused and this, combined with her passion for retail gives her a unique advantage when it comes to creating a visual experience. I absolutely loved working with Aisha and look forward to our next project together.
Launching our new business name and direction a few years ago was an exciting yet daunting task, and we knew we needed expert guidance. That’s when we turned to Aisha and her team. They took the time to truly listen, analyze our needs, and craft a thoughtful, stylish social media marketing strategy that aligned perfectly with our vision. Their expertise and creativity made all the difference, and we couldn’t be happier with the results.
Aisha’s ideas and enthusiasm were just what I was looking for. Managing my fledging brand, I needed guidance and support to promote my range and expand my customer base. Aisha’s input, focus and ability to keep things clear, on track and achievable were incredibly valuable.
From SGD $900
A focused strategic intensive designed for founders and businesses looking to refine, elevate and bring greater clarity to their brand before investing in branding, content or a website.
Designed for businesses wanting to create a more considered, distinctive and emotionally connected brand presence.
Includes:
Perfect for:
SGD $3,500–6,500
A deeper strategic and creative process designed to shape the foundation, positioning and perception of the brand before execution begins.
This offering is suited to businesses wanting a more elevated, intentional and cohesive brand presence — aligning story, atmosphere, messaging and creative direction across every touchpoint.
Includes:
Projects are tailored depending on scope, complexity and level of strategic involvement.
SGD $1,500–4,500/month
Strategic and creative guidance for businesses navigating launch, growth, repositioning or refinement.
Designed for founders and brands wanting ongoing creative direction, clarity and cohesion as the business evolves.
This may include:
Available as monthly retainers or tailored advisory support.
SGD $250/hour
Focused strategic sessions designed for founders and businesses seeking high-level creative or brand direction support.
Ideal for:
Once strategic direction is complete, Hills & West can either introduce trusted creatives and collaborators and step away, or remain involved throughout the execution process as Creative Director.
This may include:
Ongoing involvement may be structured as:
In 2014, Hills & West was born out of a desire to craft luxe, timeless and versatile lifestyle accessories, while supporting local artisans and creating a platform for giving back.
Today, that same ethos extends to interiors and product design, where we curate and create spaces and objects that are artful, multifunctional and enduring — each telling a unique story.
From bespoke lifestyle accessories to thoughtfully designed interiors, we bring beauty, purpose and connection into every creation.
