The humble Tote has been a staple in the wardrobes of men and women since its inception into the fashion world as L.L. Bean’s Ice Bag in the 1940’s. It wasn’t until the 1960’s that the Tote received a rather luxurious facelift when Bonnie Cashin for Coach evolved its utilitarian-plain canvas design by opting for leather and vibrant colours. This transformed the Tote from being a relevant necessity to stylish accessory.
For the past few years we have not seen anything quite as transformative for the Tote since the Céline, Luggage Collection or Louis Vuitton, Neverfull. However beautiful these bags are, there is still a gap in the spectrum for Totes. The spectrum for functionality, price accessibility and style. On the left-end are the Totes you would typically use the tote for carrying groceries, books and beach gear, on the right, you have your Totes made of high-end materials like leather, spectacularly designed, costing an arm and a leg and limited exclusively for fancy. We thought wouldn’t it be great if there were more that met both ends of the spectrum?